Privacy Policy


The website is operated by The James Trading Group Inc, a company incorporated under the laws of the United States of America with its registered address at 13 Highview Avenue, Orangeburg, New York 10962. The James Trading Group is the data controller for the purposes of the processing of any personal information obtained through and its ultimate holding company is Scout Productions Inc (registered in CA).

All references to 'our', 'us', 'we' or ‘company’ in this policy and in the opt-in notice are deemed to refer to Queer Eye, its subsidiaries, affiliates and/or associates, as appropriate.

We endeavour to protect your personal information. We provide this privacy and cookie policy to help you to understand what we may do with any personal information that we obtain from you. By giving us your personal information, you accept our privacy and cookie policy and agree that we may collect, use and disclose your personal information as described in it. If you don’t agree to the policy, please don’t provide Queer Eye Store with your personal details. This privacy and cookie policy is incorporated into, and forms part of, the Terms of Use that govern your use of the site in general, and the Terms of Sale which sets out the legal terms and conditions on which we sell any of the products (Product(s)) listed on the site to you. We’ll use your information only for the purposes set out below.

We may need to update this privacy and cookie policy from time to time. We recommend that you check this page regularly to ensure that you have read the most recent version. Any changes are noted at the end of the privacy and cookie policy.

Date last revised: 25th June 2020

We respect your privacy, and we are committed to keeping your Personal Data secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

1. What Personal Data We Collect and How We Use your Personal Data

You can use the majority of our Website without being required to provide any Personal Data to us. For certain services and purposes of the Website, you need to provide Personal Data to us for us to be able to process your orders or to send marketing promotions messages or other relevant information to you. In addition to the information you are required to provide to us, we collect certain information when you visit our Website. Requested information on the Website marked with an asterisk is mandatory. If you do not provide the requested information, we will not be able to deliver the service or product to you.

We have specified the Personal Data we collect, the purposes for which we use the Personal Data and how long we will generally retain your Personal Data:

Processing your order to be able to process your payment and to deliver the requested product or service to you.
We need your name, e-mail address, telephone number (in case we need to communicate to you about your order), postal address of you or the recipient of our services, your date of birth, payment information. This is also for our sales administration.
The use of this Personal Data is to perform our agreement with you or to comply with legal obligations, such as tax and accounting rules. Our online sales records will be retained by us for 7 years or longer if required by tax or accounts.

Registration and creating an account on our Website.

Before you make a purchase, you can create an account and provide us with a log-in name and password (which we need to process your account) and email address, first name/last name, phone number, billing address, birth date (which we will use to process your order or contact you in case of issues around your order). You can manage the information in your account yourself and view e.g. which purchases you have made earlier or statues of order.
We will retain your account details for as long as you actively use your account. After 1 year period of inactivity, we will delete your account.
You can also request to remove your account by contacting our Customer Service Team. You can also opt to purchase our products as a ‘guest. As a guest, we will save your order in our back end and create a unique customer ID which contains you contact details. If you then make another purchase, we are able to link this order to the same contact details. We do this to avoid duplication of data and to ensure we can fulfil your purchase order. You can also request to remove this data via Customer Service Team

Customer Services

For answering your questions if you have submitted a question via the Website- Customer Service Team for product returns, queries or feedback we process your e-mail address or phone number (depending on how you have contacted us) and the question or issue you have raised with us. We register your requests, questions and our responses and other actions to handle your request. Customer Service will retain all information for 1 year after your query or complaint has been solved or the inquiry was closed.

Sending Marketing Promotional Emails (and other information emails).

If you have subscribed or requested to receive Queer Eye Store Newsletter / Promotional emails, we use the email address you have provided to send you our updated promotions / information emails. You will be added automatically to our customer database.

If you have ordered one of our products via our Website, we may also send you commercial messages to inform you of our other similar products that we think may be of interest to you. If you no longer wish to receive commercial messages from us, you can unsubscribe at any time by using the unsubscribe button on the footer of each email or alternatively you can contact ou Customer Service Team

The use of your Personal Data is to process your subscription, so to perform our agreement with you, or as it is in our legitimate interests to send our customers information about our products. We will remove your email address once you have opted-out/unsubscribe from receiving the newsletter/promotional email, unless this is also used and retained for other purposes listed in this Privacy Policy.


Information about your purchases, your online searches and social media activity (such as Twitter, LinkedIn, Facebook & Instagram) (clicks and views), your settings on our Website, the items in your shopping cart, your customer service requests and contact history can be combined by us. This information enables us to use different channels for relationship management and marketing of our products and services to you via Promotional emails, social media or online advertising which may include personalising Website/Email/App and Social Media content and offers so these are tailored to your preferences. We measure the effectiveness of our campaigns.

You can always opt-out of receiving our promotional emails and you can always object to our use of your Personal Data for direct marketing purposes (please see information on Your Rights to Access, Rectification, Deletion, Restriction and Data Portability & Your Right to Object

We use this Personal Data as it is necessary in our legitimate interests to be able to promote our products and services to our customers and webstore visitors, to enable us to attract more customers, to improve the sale of our products and services and to finance our Website (via online advertisements). We will retain the Personal Data as specified under the relevant purposes for which the Personal Data have been collected (e.g. promotional l messages, account information, processing orders and payments).

The Personal Data shall generally be deleted within 7 years after your last order on our Queer Eye Store, except where we are legally required to retain the Personal Data or where it is kept for any of the other purposes as described in the privacy policy.

Participate in research activities.

We also may request you to participate research activities such as: surveys, pilots, panels, focus groups, and other research activities. Depending on the research activity, we will collect different sets of Personal Data. You will always be informed prior to the research activity what Personal Data we will collect and for what purpose we will collect this Personal data. We will provide research activities either with your consent or because we have a legitimate interest, depending on the type and nature of the research activity.

Allowing you to participate in sweepstakes, contests or other promotions.

To administer the sweepstake, contest or other promotion, in which you choose to participate. Some of these promotions have additional rules containing information about how we will use and disclose your Personal Data. We use this information to manage our contractual relationship with you.

Information about your visit to & use of our Website/ Apps/Promotional Emails.

We collect certain information when you visit our Website such as your: IP address, which web pages you visit, the name of your computer, and type of internet browser, clicks and views. We also keep track of how you use our Website and commercial messages: which commercial messages you open, which pages you view and which parts you read, which device you use and when so we can customize, the Website and our promotional emails to your preferences. The information about your use of our Website and services enables us to build segments, which are groups of website visitors or customers with a number of common characteristics such as age group, gender, region or product interest. We will likely add you to one of our segments. Segments are used by us to customize the Website and to e.g. change the order of search results or where we place certain offers so you are more likely to see these. We may also use segments to show relevant commercial messages to you.

We use this Personal Data as it is necessary in our legitimate interests to do so to be able to promote our products and services to our customers and website visitors, to enable us to attract more customers, to improve the sale of our products and services and to finance our Website (via online advertisement). We will retain the Personal Data for a maximum of 13 months.

Maintenance and optimisation of our Website.

Your Personal Data will also be used for maintenance and analysis of our Website to solve performance issues, to improve the availability and to secure the website against fraud (e.g. in case of repeated attempts to log-in or to make a purchase or if the purchase is made where there is non-compliance with our terms and conditions, e.g. by individuals under 21). The analysis also enables us to check whether the online ordering process works efficiently to we can improve, where possible. We log all use of our Website.

Our use of your Personal Data for these purposes is necessary in our legitimate interests and will be retained for a maximum period of time of 90 days.

How We Share Your Personal Data

We may need to share Personal Data with third parties to help us provide services and products to you and to run our Website. These third parties are:

for the purpose of storing Personal Data processed via the Website, due to shared IT systems.
Service providers (such as Web developers, Credit card processing agents, Cloud Hosting) where this is needed to provide us with a service or to (help us) provide or deliver the service or product ordered by you on the Website (including our third party delivery provider) and to provide data analytics services
Social Media Providers, such as Twitter, LinkedIn, Facebook and Instagram
Payment service providers that will act as data controller in order to obtain and process payments made by you via the Website;
Independent debt recovery agencies, solicitors or other agents for the purpose of collecting monies due or outstanding on your account;
in case of Queer Eye or some of the assets or shares of a Queer Eye company being sold to which Personal Data was transferred to a third party, your Personal Data may be provided to this third party.
These parties may be located in the United States, Canada, European Union or other countries in the European Economic Area or elsewhere in the world. When Personal Data is stored by US outside the EEA we will ensure an adequate level of protection of the transferred Data. We require service providers to use appropriate measures to protect the confidentiality and security of the Personal Data.

We may also need to provide Personal Data to law enforcement bodies in order to comply with any legal obligation or court order.

Security of Personal Data

We will take appropriate technical, physical and organizational measures to protect the Personal Data collected through the Website from misuse or accidental, unlawful or unauthorized destruction, loss, alteration, disclosure, acquisition or access, that are consistent with applicable privacy and data security laws and regulations. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.

Our Website may contain links to other websites. We are not responsible for the privacy practices, content or security used by such other websites, which shall not be governed by this Privacy Policy. We advise you to always carefully read the privacy policies on these other websites.

Retention of Your Personal Data

We will retain your Personal Data for as long as legally required or for as long as necessary to provide you with any requested services or for any of the other purposes listed in this Privacy Policy. The specific retention term are listed in this Privacy Policy for each of the relevant purposes. We will take reasonable steps to destroy or de-identify Personal Data we hold if it is no longer needed for the purposes set out above or after the expiration of the defined retention term.


What are cookies and what cookies do we use on this site? Like many other websites, we use "cookies" to help us gather and store information about visitors to our websites.

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

You can find more information about cookies at: Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve your experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. The cookies which may be used on this site have been categorised based on the categories set out in the

International Chamber of Commerce UK Cookie guide as follows:

Strictly Necessary Cookies; These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance Cookies; These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functionality Cookies; These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting Cookies or Advertising Cookies; These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

How do I enable/disable cookies? You can accept or decline (enable or disable) cookies by changing the settings in your browser. However, if you disable cookies, you may not be able to use all the interactive features of the site. There are a number of ways to manage cookies, and you should read your browser instructions or help screen to learn more. For example, in Internet Explorer, you can go to the Tools/Internet options/Security and Privacy tabs to adapt the browser to your expectations. If you use different computers in different locations, you’ll need to adjust each browser to suit your cookie preferences. Some modern browsers have a feature that will analyse website privacy policies and let you control your privacy needs. These are known as 'P3P' features (Privacy Preferences Platform). You can easily delete any cookies that have been installed in the cookie folder of your browser. If, for example, you’re using

Microsoft Windows Explorer, you can:

Open Windows Explorer
Click on the 'search' button on the tool bar
Type ‘cookie’ into the search box for 'folders and files'
Select 'my computer' in the 'look in' box
Click 'search now' and double click on the folders that are found
'Select' any cookie file
Hit the 'delete' button on your keyboard
If you’re not using Microsoft Windows Explorer, you should select 'cookies' in the 'help' function for information on where to find your cookie folder.

Your Rights to Access, Rectification, Deletion, Restriction and Data Portability

You have the right to request an overview of your Personal Data processed by or on behalf of us. You have the right to have your Data rectified, deleted or restricted (as appropriate). You can exercise this right by contacting the Customer Service Team Please note that requests that do not meet the requirements set out by applicable law or Diageo guidelines may be requested to be re-issued or ultimately denied and that certain Personal Data may be exempt from such access, rectification and deletion requests pursuant to applicable data protection laws or other laws and regulations. Please note that we will retain Personal Data where it is legally required for us to do so, which applies e.g. to sales administration.

You have the right to receive the Personal Data that you have provided to us in a structured, commonly used and machine-readable format, and in certain circumstances we will, at your request, transmit your Data to another controller where this is technically feasible.

Your Right to Object

You also have a right, in certain circumstances, to require us to stop processing your Personal Data, but where we have compelling legitimate grounds, we will continue processing your Personal Data. However, you have the right to object to our use of your Personal Data for direct marketing purposes, including profiling, and when you do so, we will accommodate your request. Where you have provided consent to our use of your Personal Data, you have the right to withdraw your consent without this effecting the lawfulness of our use of this Data before your withdrawal.


We will keep this Privacy Policy under review and make updates from time to time. Any changes to this Privacy Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you.


If you wish to exercise any of your data subject rights, you can contact us at Customer Service Team. Please note that we may request proof of identity. If you have any other question, objection to our use of your Personal Data or a complaint about this Privacy Policy or about our handling of your Personal Data, you can mail Customer Service Team You also have the right to file a complaint with your local data protection authority.

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